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Identify Your Ideal Client: Who do You Want to Serve?
I find that most accounting professionals are generalists in their practices. They do not focus on a specific industry or have specific criteria to evaluate potential clients against. The theory...
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If Your Business Isn’t Growing, it’s Dying
A typical accounting firm relies on referrals to replenish the clients that they lose each year. Depending on the economy and other conditions beyond our control, we can grow or shrink in a given year...
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Niche Development: How to Find Your Ideal Clients
In my last blog post, we addressed the concept of defining your ideal client in order to create a sustainable growth model for your bookkeeping business or accounting practice. Niche development takes...
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Until We Perfect Cloning, How Do You Train Staff?
In a perfect world, business owners can simply clone their best staff and have a never-ending supply of great employees. But, we are far from a perfect cloning solution. Rather, we must focus on ways...
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4 Secrets to Earning More and Working Less
Bookkeepers and accountants work hard, arguably too hard, for their clients. Bookkeepers and accountants often tell me that they have too much stress and struggle to get paid what they are worth. Are...
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Earning More and Working Less, Secret #1: Leverage Technology
I introduced 4 secrets to earning more and working less in my previous blog post. We will go into greater detail on the 4 secrets in this and subsequent posts. In this post, we will focus on how...
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Earning More and Working Less, Secret #2: Implementing Fixed-Fee Pricing
In my last post, we talked about how bookkeepers can leverage technology to drastically improve operational efficiency and collaboration without our clients. The Technology Dilemma I want to be...
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Earning More and Working Less, Secret 3: Engage Ideal Clients Through Marketing
In previous posts, we talked about leveraging technology and implementing fixed fee pricing. These two strategies combine in a powerful way to help bookkeepers earn more and work less. I consider money...
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Earning More and Working Less, Secret 4: Develop Client Relationships Through...
In previous posts, we talked about how to increase efficiency, set prices and market our bookkeeping services. These 3 secrets can bring us a great deal of success. However, all of our efforts thus far...
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8 Pillars for Exponential Business Growth
Business growth can be rewarding, challenging and occasionally a bit mystifying. Ironically, the bookkeepers most in need of growth are usually the ones buried in unfulfilling and unprofitable work....
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